
Beeline
most trusted
design team management
redesign app and web
user interface
user experience
Beeline, a leading telecommunications provider with over 20 million users in Russia, has identified a strategic opportunity to become the most trusted and secure telecom operator in the market. By delivering a fully transparent, user-friendly, and visually appealing digital experience, Beeline aims to foster deeper customer engagement and loyalty.
As a key team member at Beeline, I held the role of Lead Product Designer where I played a pivotal part in shaping concepts for both the mobile application and web page. I managed a team of 7 designers and was directly involved in crafting the key screens for our app and web portal. I participated in strategic discussions and made critical decisions regarding product development. My responsibilities included overseeing the design of sections such as services, finance, loyalty programs, support, search, and security. Through our collective efforts, we successfully transformed both the user experience and visual appeal of our products, aligning with our new redesign concept
2024 – now
Beeline
Beeline
most trusted operator
most trusted
most trusted
Beeline, a leading telecommunications provider with over 20 million users in Russia, has identified a strategic opportunity to become the most trusted and secure telecom operator in the market. By delivering a fully transparent, user-friendly, and visually appealing digital experience, Beeline aims to foster deeper customer engagement and loyalty.
As a key team member at Beeline, I held the role of Lead Product Designer where I played a pivotal part in shaping concepts for both the mobile application and web page. I managed a team of 7 designers and was directly involved in crafting the key screens for our app and web portal. I participated in strategic discussions and made critical decisions regarding product development. My responsibilities included overseeing the design of sections such as services, finance, loyalty programs, support, search, and security. Through our collective efforts, we successfully transformed both the user experience and visual appeal of our products, aligning with our new redesign concept






















































